Web3War
Powerful Gaming Branding
Industry
Gaming
Capabilities
Branding /
Design
Location
London,
United Kingdom
Year
2023
Brand
WEB3WAR is the free-to-play, seasonal content-oriented first-person shooter incubated by Zilliqa Blockchain.
Challenge
W3W needed a distinctive branding approach to stand out in a crowded gaming market and create a memorable visual identity.
Solution
To address this challenge, Twentynine developed a bold branding strategy featuring a striking neon yellow and black color scheme. This combination was chosen for its high visibility and strong contrast, ensuring the W3W brand would be both eye-catching and easily recognisable.
Result
The new branding effectively captured attention and enhanced brand recall, helping W3W stand out among competitors. W3W has been endorsed by several elite esports teams and established partnerships with Google and Microsoft.
