Sportic Space
Active Visual Identity
Industry
E-Commerce
Capabilities
Branding /
Design
Location
London,
United Kingdom
Year
2020
Brand
Sportic Space – equipment for at-home fitness enthusiasts.
Challenge
Sportice Space faced the challenge of creating a brand from scratch, needing a cohesive identity that stood out in a crowded market. The goal was to convey trust, reliability, and convenience for at-home fitness enthusiasts, especially crucial during the pandemic when home workouts became the norm.
Solution
Through market research and collaboration, we developed a bold visual identity and messaging strategy. A dynamic logo, vibrant colors, and empowering messaging communicated Sportice Space’s mission to democratize fitness, offering equipment delivered straight to customers’ doors during a time when access to gyms was limited.
Result
The new brand identity received positive feedback, boosting recognition and loyalty. Sportic Space emerged as a leader in at-home fitness, setting itself apart and driving growth in the competitive ecommerce landscape during pandemic.
