MAISON AMEIRRO
Viral April Fools
Industry
Food & Drinks
Capabilities
Photography / Videography
Location
London,
United Kingdom
Year
2025
Brand
PER4M is an active nutrition company founded in 2011 by a passionate team of gym and triathlon enthusiasts.
Challenge
PER4M approached Twentynine to create visuals for their 2025 April Fools’ campaign. The brief was to craft a bold, memorable launch that would surprise and engage their audience.
Solution
We created delicious campaign for the limited-edition flavours – Fried Chicken & Waffles and Pancakes, Bacon & Syrup Whey Protein. Each shot was clean, intentional and irresistibly mouthwatering, incorporating dynamic elements like crispy fried chicken and flowing syrup to give every flavour its own distinct personality and moment to shine.
Result
The campaign cleverly blurred the lines between joke and reality, turning limited-edition flavours into a genuine product launch. The striking visuals and engaging video generated strong buzz, helping PER4M stand out in a crowded market with a truly one-of-a-kind campaign. The video went viral on Instagram, reaching over 190,000 people and driving significant engagement.