OMG World
Fibre Soda Launch Campaign
Industry
Food & Drink
Capabilities
Photography / Videography / Design
Location
Vilnius,
Lithuania
Year
2026
Brand
OMG World creates clean, delicious drinks made with better ingredients and no unnecessary additives – designed to fit effortlessly into modern lifestyles.
Challenge
The challenge was to create a campaign for OMG Fibre Soda that would communicate its better-for-you benefits while still feeling fun, desirable and culturally relevant. Rather than positioning the drink as a functional health product, we wanted to show that low-sugar soda can look just as good as it feels.
Solution
We developed the “Looks Good, Feels Good” campaign, creating a full suite of visual and video content for OMG Fibre Soda. This included bold product and lifestyle imagery, a hero campaign video and a series of UGC-style videos designed to bring the product to life in a fresh, fun and relatable way.
The creative direction combined vibrant product moments with lifestyle-led storytelling, showcasing OMG Fibre Soda as a drink that not only looks good but fits naturally into everyday life.
Result
The campaign created a distinctive and engaging visual identity for OMG Fibre Soda, successfully balancing product desirability with its better-for-you proposition. The resulting social media content and product visuals positioned OMG as a modern alternative to traditional soda proving that something can look good and feel good at the same time.