Kilig
Probiotics Launch Campaign
Industry
Beauty &
Self-Care
Capabilities
Photography / Videography / Design
Location
Vilnius,
Lithuania
Year
2024
Brand
/kili∙g/ is a skincare brand that brings you kilig moments – simple, playful occurrences everyday.
Challenge
Kilig approached Twentynine to collaborate on the launch of their new Probiotics line, with a trolleybus already booked as part of the campaign. To enhance this concept, we conducted a brainstorming session to define the core message and explore how the visual elements could seamlessly integrate across both online and offline platforms.
Solution
Through collaborative discussions, Twentynine developed a visual strategy for Kilig, leveraging pink tones to create a cohesive yet distinct identity for the Probiotics line while staying true to the brand.
Result
The campaign was a success, with bold visuals featured on the trolleybus and across the city, leading to discussions on future product launch campaigns.
