Dolce Desserts is the go-to place in Birmingham, UK, for delectable desserts.
Challenge
The popular dessert shop in Birmingham, boasting nine branches, struggled with outdated branding and inconsistent marketing efforts. With each new team representing the brand differently, recognition and consistency were lacking.
Solution
Collaborative workshops led to the creation of a comprehensive brand bible, bringing clarity and alignment within the organization.
Result
The revamped branding, including a modern logo and cohesive elements, revitalised Dolce’s identity. With newfound recognition and internal consistency, Dolce is poised to solidify its status as Birmingham’s go-to dessert destination.