Ask Mummy & Daddy

Coronation

Industry

Food & Drink

Capabilities

Videography

Location

Birmingham,
United Kingdom

Year

2023

Challenge

Ask Mummy and Daddy wanted to create a unique and memorable campaign for their limited edition gummies, timed to coincide with the coronation of the new UK king. The goal was to create a launch video that would stand out and capture the public’s imagination.

Solution

Twentynine developed a launch video featuring two distinct packaging designs – one for the king and one for the queen – set in a vibrant, scene reminiscent of a moving painting, with lemons and rich red tones enhancing the regal theme.

Result

This video went viral, organically reaching over 40,000 views and leading to a complete sell-out of the limited edition gummies within a few days.

Let's see if we're a good fit.

Let's see if we're
a good fit.

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