Aras
Aras is Back Campaign
Industry
Cosmetics
Capabilities
Strategy / Design / Photography / Videography
Location
Vilnius,
Lithuania
Year
2023 – 2024
Brand
ARAS, a cosmetics brand based in Lithuania, meets the needs of modern men by offering a wide selection of products for hair, body, and facial skin care.
Challenge
Aras approached Twentynine Studio as they prepared to re-enter the Lithuanian market after a five-year absence, seeking a visual strategy crafted from scratch that resonated with masculinity and strength.
Solution
This collaboration resulted in a moody, bluish ambiance emphasising authentic textures. Deliberate contrast directed attention to the products, aligning with Aras’s core values and their audience.
Result
Aras for Men successfully reintroduced itself with a set style from the scratch. The products are now available at major retailers such as Maxima, Iki, Rimi embodying strength, confidence, and timeless appeal. Visuals have been used across social media, ads, basketball courts, podcasts, magazines.
