Food
Videography
Birmingham,
United Kingdom
2023
Ask Mummy and Daddy wanted to create a unique and memorable campaign for their limited edition gummies, timed to coincide with the coronation of the new UK king. The goal was to design a product and campaign that would stand out and capture the public’s imagination.
Twentynine developed a launch campaign featuring two distinct packaging designs – one for the king and one for the queen – set in a vibrant, scene reminiscent of a moving painting, with lemons and rich red tones enhancing the regal theme.
The video campaign went viral, organically reaching over 20,000 views and leading to a complete sell-out of the limited edition gummies within a few days.