KILIG
A Playful Campaign
Industry
Beauty &
Self-Care
Capabilities
Photography / Videography / Design
Location
Vilnius,
Lithuania
Year
2024 – 2025
Brand
/kili∙g/ is a skincare brand that brings you kilig moments – simple, playful occurrences everyday.
Challenge
/kili∙g/ approached Twentynine to create a bold campaign for their newest Hair Boost line.
Solution
We developed a bold visuals. Each product in the line was featured with clear, benefit-focused messaging, supported by playful transitions and bold design elements to reflect the “boost” effect.
Result
The final campaign launched across digital platforms and social media and retail, creating a strong visual identity for the Hair Boost line. It successfully communicated the product benefits in a way that was both engaging and easy to understand, reinforcing KILIG’s reputation for fun, effective self-care solutions.