ECODENTA
New Product Launch
Industry
Beauty &
Self-Care
Capabilities
Photography / Videography
Location
Vilnius,
Lithuania
Year
2025
Brand
Ecodenta – super + natural oral care.
Challenge
Ecodenta approached us to help introduce their newest volcanic toothpaste product to their audience through engaging ads and social media content. The goal was to create a powerful visual narrative that would clearly communicate the product’s unique volcanic origins.
Solution
Taking the brief literally, we crafted visuals and video that evoke the raw energy of lava and volcanic landscapes. The campaign features flying ash, glowing lava, stones and prominently showcases the toothpaste as the hero product emerging from this elemental environment. This immersive approach brought the product’s volcanic roots vividly to life.
Result
We produced product videos in both long and short formats tailored for various platforms, maximising reach and engagement. To enhance the impact, we recorded a custom voiceover that added depth and personality to the campaign, delivering a memorable and dynamic introduction for the volcanic toothpaste.