MARGARITA
Generations of Care
Industry
Beauty &
Self-Care
Capabilities
Photography / Videography / Design
Location
Vilnius,
Lithuania
Year
2025
Brand
Margarita is a unifying Lithuanian cosmetics brand dedicated to skincare, haircare and body care.
Challenge
Margarita approached us to develop an awareness campaign celebrating over 35 years in the industry. The aim was to highlight the brand’s enduring presence and emotional connection across generations.
Solution
We created a heartfelt campaign that showcased three generations – from child to mother to grandmother – highlighting the timeless bond each shares with Margarita products. This approach emphasized how the brand’s care accompanies us through life’s stages, a testament to its trusted longevity that few cosmetic brands can claim.
Result
The campaign was rolled out across TV, billboards and social media, resonating deeply with audiences. Feedback praised its authentic portrayal of the “real Margarita”, evoking feelings of warmth and coziness and strengthening the brand’s emotional connection with its customers.