DIONE
Launch
of New Flavours
Industry
Food & Drink
Capabilities
Photography
Location
Vilnius,
Lithuania
Year
2025
Brand
Founded in 1950, Dione is one of the fastest-growing ice cream brands, blending tradition with innovation while always prioritising taste and quality.
Challenge
Dione approached Twentynine as they prepared to introduce their beloved flavours in a cone format. They needed ultra-minimal, high-resolution imagery that maintained the brand’s refined identity while supporting a multi-platform rollout across print, social media, and OOH campaigns
Solution
Creative direction focused on simplicity with impact. We produced a series of crisp, minimal visuals featuring the ice cream both in and out of its packaging. Carefully crafted sets incorporated brand colours and textures to subtly highlight the new format while maintaining visual cohesion. The approach ensured the cones felt like a natural evolution of these flavours – elegant, modern and indulgent.
Result
The final assets deliver a clean, premium look with flexibility across platforms – from high-res print to digital and large-scale outdoor. By letting the product and design speak for themselves, we helped Dione reinforce its premium positioning while spotlighting a key expansion in its product line.
