MASHIE
A Bold Visual Overhaul
Industry
Food & Drink
Capabilities
Photography / Videography
Location
Vilnius,
Lithuania
Year
2024 – 2025
Brand
Mashie is an all-natural mashed berries drink inspired by the traditions of the northern lands.
Challenge
Mashie came to Twentynine with a clear need: their existing visuals had become outdated and no longer reflected the brand’s energy or evolving identity. They were ready for a complete visual overhaul to stand out in a saturated beverage market and clearly communicate the differences between their two lines.
Solution
We moved away from the muted, Nordic-inspired aesthetic and reimagined Mashie’s visual identity with boldness and clarity at its core. To differentiate the Original and Hot Power lines, we introduced a vibrant yellow and red colour system, ensuring instant recognition across platforms. The imagery features tea drinks paired with fresh ingredients, energetic splashes, and dynamic lifestyle compositions.
Result
The new visual direction brings Mashie to life – bold, energetic, and unmistakably modern. The refreshed assets not only clarify the brand’s product architecture but also inject a strong, confident presence across digital, print and retail. It’s a complete transformation that gives Mashie the standout edge it was missing.
