Full Service Experience
Industry
Technology
Capabilities
Photography / Videography /
Design
Location
London,
United Kingdom
Year
2023 – 2024
Brand
Noa is the world’s first device that allows you to pour filtered, boiling, chilled and sparkling water from your existing kitchen tap.
Challenge
Noa confronted the challenge of establishing a high-end visual identity and effective communication on social media. With the product yet to launch, there was a need for compelling launch visuals and a strategy to increase signups to the waitlist.
Solution
To tackle these challenges, Twentynine focused on creating on-brand images and videos. Additionally, a comprehensive content strategy for social media was devised to build anticipation and engagement leading up to the product launch.
Result
The outcome was a visually captivating presentation of the Noa ring through videos and images. By leveraging a blend of targeted advertisements and organic outreach, the campaign achieved remarkable success, garnering over 10,000 signups within just a few months. When the Filtered Module was ready, it sold out in less than 24 hours, showcasing the effectiveness of the pre-launch campaign in building anticipation and demand.
